SMC Global Securities Limited

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2️⃣ The Co-operative Model Amul wasn’t a typical company It belonged to the farmers 🔷 They set the price, controlled the distribution 🔷 Got better profits than private buyers ever offered 🔷 Built trust that lasted generations 👉 Unique Concept: True decentralization isn’t https://t.co/ij0AQZI8oc

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4️⃣ Relentless Innovation Amul didn’t stop at milk They launched cheese, butter, chocolates, ice cream—everything India needed at an affordable price 🔷 Focus on quality 🔷 Backed by tech 🔷 Always ahead of the market 👉 Unique Concept: Solve for Bharat first. The rest will https://t.co/KNDOACfhQI

7️⃣ Amul won’t ever list on the Stock Market. Here’s why: Ever wondered why Amul—with ₹80,000 crore turnover—isn’t a listed company? Because if they get listed, they would have to prioritize investors over farmers. And Amul’s DNA is clear: 🔷 85% of every rupee spent by you https://t.co/0fyPYfRv8g

6️⃣Farmer Empowerment at Scale Today, Amul is powered by 3.6 million farmers That’s not just supply chain. That’s a revolution. 🔷 Steady income 🔷 Dignity in labor 🔷 Ownership in success 👉 Unique Concept: Your strongest moat = empowering your source https://t.co/sNFsZpB7Xj

3️⃣ Smart Marketing with the Amul Girl Amul ads became daily news commentary Funny. Witty. Relatable. Timeless. 🔷 Created massive brand recall 🔷 Built cultural relevance 🔷 Made Indians feel something about butter 👉 Unique Concept: Marketing isn’t just selling. It’s https://t.co/S6otvEFFVK

1️⃣ The Birth of Amul (1946) Dr. Verghese Kurien helped a group of farmers in Anand, Gujarat fight against milk middlemen They created a co-operative model—owned by farmers, run for farmers 🔷 Every drop of milk counted 🔷 Every farmer had a say 🔷 Every decision empowered the https://t.co/xqVD2YDZqX

That’s a wrap! If you loved this thread, do 2 things: Retweet to share Amul’s legacy Comment your favorite Amul product below Great brands don’t just grow—they nourish a nation